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Intrexx Case Study: Tourism

BEST-RMG Reisen Management AG


“What I really like about Intrexx is that you can take care of things yourself without having to rely on expensive IT service providers. With our new extranet that is tailored to us, we save a lot of time in our day-to-day work.”


Frauke Siech, Head of Sales Controlling, Member Service & IT, BEST-RMG Reisen Management AG

Independency and effectiveness with an Intrexx-based extranet



Industries: Tourism
Products: Connector for OData, Content Management System for Intrexx, CRM for Intrexx, Individual applications

BEST-REISEN is an association of more than 600 independent travel agencies in Germany has  established itself on the market over the past 25 years. The independently organized travel agencies act as an alliance towards tour operators and other market players.As the umbrella organization, BEST-REISEN represents the interests of the travel agencies.

Since 2013, BEST-REISEN is part of a sustainability initiative, which incorporates a range of people from travel agencies to tour operators, to use resources more responsibly.


Adaptable without training expenditure
After ten years, the existing static extranet was to be replaced by a modern solution. The extranet serves BEST-REISEN as a central customer data management as well as a communications platform between member travel agencies and the BEST-REISEN headquarters in Filderstadt. It was very important to them that the new portal could be could be customized to the individual requirements of the company and sector – without a lot of programming effort. The 2,500 users should be able to implement the new system immediately, without the need for training.


A central connection point for 2,500 users
Intrexx was chosen because the ability to create custom applications without a lot of programming effort was particularly convincing. Frauke Seich, Head of Sales Controlling, Member Service and IT at BEST-REISEN, was responsible for the introduction. The graduated tourism business economist without an IT background was able to conceive, create and successfully roll out the new extranet for 2,500 users in just half a year. The users can retrieve up-to-date information via the extranet at any time. With just a click they can see their current sales statistics, for example. Beyond this, they can order marketing materials from an external service provider and even advertise vacant places for group tours. Dates for internal events and further trainings can also be viewed in the portal.

An automate signup routine for these dates is in planning. The BEST-REISEN extranet with its custom-built customer data management provides especially the headquarters with a great reduction in workload. As an interface between travel agencies and tour operators, the headquarters’ work is now simplified greatly.


The highlights:

  • Time and money saved thanks to digitalized processes
  • Quality assurance
  • Simplified information exchange between a large amount of users
  • Introduction possible “on the side”, without expensive project stages


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